Robyn is proving once again that she moves to her own rhythm. Fresh off the announcement of her highly anticipated world tour, the Swedish pop legend has sent social media into a frenzy as the new face of Acne Studios’ Spring/Summer campaign.
Captured by famed photographer Nadia Lee Cohen, the series of portraits finds the “Dancing On My Own” singer embracing what the brand calls “the sensual experience of being alive.” The viral images show Robyn straddling the line between chaos and control—a vibe that perfectly mirrors her upcoming album, “Sexistential,” which is set to drop on March .
Tripping on Chemistry
The real buzz online, however, is centered around a new limited-edition T-shirt collaboration that has already become a must-have for fans on X and Instagram. The unisex tee, crafted from a distressed cotton and hemp blend, features the lyrics “I’m tripping on our chemistry” from Robyn’s latest single, “Dopamine.”
The red spray-paint effect on the shirt is a nod to the song’s raw energy, which Robyn debuted during an exclusive Spotify x Acne Studios concert at the Fonda Theatre in L.A. last November. With a price tag of $, the “trippy” collector’s item is already sparking debate among fashionistas and die-hard fans alike.
A Long-Awaited Creative Reunion
The collaboration isn’t just a business deal; it is a meeting of the minds between Robyn and Acne Studios Creative Director Jonny Johansson. The two have been friends for years, but this project marks their most cohesive work yet.
“Robyn felt like a natural collaborator,” Johansson shared in a release. “We hadn’t even seen each other’s latest work, but somehow we were both exploring the same thing – questioning and celebrating this classic idea of female identity.”
Robyn echoed that sentiment, noting that while they have been “orbiting each other” for a long time, this campaign felt different. “This time felt more collaborative than ever,” the singer added.
Pushing Boundaries in Paris
The partnership actually kicked off last October when Robyn created the soundtrack for the Acne Studios SS show at Paris’ Collège des Bernardins. The collection itself plays with the boundaries of menswear and womenswear, proposing a protagonist whose identity is “ever-shifting.”
This fluid approach to fashion aligns perfectly with Robyn’s musical evolution. At her recent L.A. show, fans watched in awe as she danced between her mainstream pop hits and her more experimental collaborations with Röyksopp. Johansson attributes this to her “fearlessness” and lack of ego.
“She’s never trying to impress anyone, and that’s rare,” he explained. “I’m drawn to people who create worlds, and she does that.”
What is Next for the Sexistential Era?
As the countdown to the March release of “Sexistential” continues, the hype is only growing. Between the nine-track LP and the upcoming world tour, Robyn is clearly ready to reclaim her throne as the queen of the alternative pop world.
Whether she is posing in a poplin button-up with military-style epaulettes or singing about chemical highs, Robyn’s latest moves are a testament to her bold sense of self. One thing is for sure: the world is ready to step into the world she’s created.
