When it comes to Hollywood’s most sparkling red carpet moments, one name keeps popping up in the credits: VRAI. The California-based sustainable jewelry brand has officially become the go-to for the A-list, counting everyone from Emma Stone and Reese Witherspoon to Jennifer Lopez and Zoe Saldana as fans. Even Gwen Stefani made it part of her “I Do” moment, sporting a VRAI cross necklace when she tied the knot with Blake Shelton.
Now, the brand is sending social media into a tailspin just in time for Valentine’s Day. VRAI has unveiled its new “Paperclip Tennis Bracelet,” a piece that manages to be both high-fashion and surprisingly wearable, and the internet is already calling it the accessory of the season.
The Viral “Paperclip” Twist
While the classic tennis bracelet has been a jewelry box staple for decades, the new VRAI version offers a contemporary, “cool-girl” edge. The piece features a row of VRAI-created diamonds set in k yellow gold, but instead of a standard chain, it utilizes a paperclip-inspired link and clasp.
Priced at $,, it is designed for the fan who wants to wear their diamonds with a white t-shirt and jeans rather than just a ballgown. Because the chain is fully adjustable, it solves the age-old problem of the “too-loose” tennis bracelet that fans often complain about on TikTok and Instagram.
A Hit with the Guys, Too
If you think diamonds are just for the ladies, think again. Joe Jonas recently proved that the “sparkle factor” is gender-neutral when he was spotted rocking a VRAI tennis bracelet during a high-energy performance at the Hollywood Bowl in Los Angeles.
The “Jonas Brothers” singer isn’t the only one jumping on the trend. Hailey Bieber, the reigning queen of “Clean Girl” aesthetic, has also been seen in the brand’s sustainable pieces, helping to fuel the massive online interest in the brand’s latest drop.
Beauty Without the Carbon Footprint
Part of why VRAI is trending so heavily with Gen Z and Millennial shoppers is its commitment to the planet. In a world where “sustainable luxury” is the ultimate buzzword, VRAI is actually walking the walk.
The brand creates its own diamonds in the USA using a zero-emission foundry located in the Pacific Northwest. Instead of traditional mining, they have developed a futuristic way to crystalize greenhouse gas into rough diamonds using zero-emission river energy. According to the brand, this process requires ten times less energy than mining and leaves zero carbon footprint.
“Gifts to show your love for one another – and the planet – for every level of connection,” VRAI shared in a recent release, emphasizing that these pieces are “crafted to last a lifetime.”
More Valentine’s Favorites
While the Paperclip Tennis Bracelet is the star of the show, other pieces are also gaining traction as the ultimate February th gift ideas:
The Toi et Moi Necklace ($): Meaning “You and Me” in French, this piece pairs two different diamond cuts to symbolize a partnership.
The Toi et Moi Necklace ($): Meaning “You and Me” in French, this piece pairs two different diamond cuts to symbolize a partnership.
The Eternity Hoops ($): These solid k gold hoops are designed to “draw in the light” and have been a hit with minimalist fashion influencers.
The Eternity Hoops ($): These solid k gold hoops are designed to “draw in the light” and have been a hit with minimalist fashion influencers.
The Classic Tennis Bracelet ($,): For the traditionalist, this model comes in four diamond sizes, ranging from petite to extra-large.
The Classic Tennis Bracelet ($,): For the traditionalist, this model comes in four diamond sizes, ranging from petite to extra-large.
As the countdown to Valentine’s Day begins, expect to see plenty more of these carbon-neutral sparkles on your favorite celebrities’ feeds. Whether it is a gift for a partner or a “treat yourself” moment inspired by Reese and Hailey, the consensus is clear: the future of diamonds is green.
