If you thought Broadway was just for theater buffs, think again. The Great White Way is currently undergoing a massive celebrity glow-up, and the internet cannot stop talking about it.
Between TikTok-viral performances and shocking A-list career pivots, the box office numbers for the week ending April prove one thing: the star power is real. Broadway grossed a staggering $. million this week, and the buzz on X (formerly Twitter) and Instagram is at an all-time high.
The biggest shockwave of the week came when it was revealed that Kim Kardashian has officially joined the producing team for the wrongful-conviction drama The Fear of . Starring Adrien Brody and Tessa Thompson, the show is already a massive hit in previews, filling % of the James Earl Jones Theatre and raking in over $,.
Fans are losing it over Kim’s move into the theater world, with many wondering if a Tony Award is in the SKIMS mogul’s future. (Don’t forget, Pink was just named the host of the Tonys, making this season the most star-studded in years!)
Over at the Booth Theatre, The Bear breakout star Ayo Edebiri is proving she is the industry’s current “It Girl.” Starring alongside Don Cheadle in the play Proof, Ayo has helped the show become a virtual sellout. The production grossed a whopping $, this week alone, with fans on TikTok sharing their “stage door” encounters and praising her transition from the kitchen to the stage.
But the viral moments don’t stop there. Megan Thee Stallion is currently commanding the stage as Zidler in Moulin Rouge!, helping the show reach a massive $. million weekly gross. Seeing the “Hiss” rapper in the iconic red windmill has been the crossover event of the season, and the clips circulating on social media are nothing short of legendary.
For the nostalgia lovers, The Rocky Horror Show is having a massive resurgence at Studio . The show is playing to % capacity, prompting an immediate four-week extension through July . It seems the “Time Warp” is still as viral as ever.
The week also saw strong openings for several highly-anticipated productions. Cats: The Jellicle Ball—the ballroom-inspired reimagining of the classic musical—opened to critical acclaim at the Broadhurst, filling % of seats. Meanwhile, comedy fans are flocking to Titaníque, which brought in $, at the St. James.
Of course, the heavy hitters are still holding their ground. Harry Potter and the Cursed Child, now starring Tom Felton as Draco Malfoy, took the spot as the top earner with a magical $. million gross. Hamilton and The Lion King followed closely behind, proving that the classics never go out of style.
“This bundle of talent makes it easier for customers to see the shows, movies, and sports stars they love in a whole new light,” one industry insider noted of the season’s success.
With total attendance up % year-over-year and total season grosses hitting over $. billion, Broadway isn’t just back—it’s the center of the entertainment universe. Whether you’re there for the high-fashion drama of Kim K’s latest project or Megan’s powerhouse vocals, one thing is clear: you better get your tickets fast.
